Ark Valley News - Park City council approves flag and branding

Park City council approves flag and branding
By Taylor Messick
Last Updated: April 12, 2018

Last month, the Park City council got the ball rolling on a plan to hire a firm to develop a new city flag and rebrand the city. On April 10, the council approved the funding and selected a firm for the job.

Convention and Tourism agreed to match funds for the project in the amount of $11,775. That's because the initiative directly relates to economic development. Professional and recognizable branding helps to give a city an identity that will stick in the mind of anyone who visits.

Firms typically have teams of designers that create flawless computer-generated logos that have consistent quality. Firms also have the ability to generate signs, stationary, flags or other things cities might be interested in.

The agreement to match Convention and Tourism's funding and the selection of Gardner Design as the firm to perform the work passed narrowly with a couple of 4-3 votes on April 10. The initial vote to approve funding for the project passed 7-1 on March 13. A committee consisting of council, staff and Convention and Tourism members saw presentations from three firms and recommended Gardner Design in between those votes.

The council was concerned that the community wouldn't have enough involvement in the project if an outside firm was hired, but a representative of Gardner Design assured the council that the discovery phase of the project would be lengthy and important. Community members will be sought for their input through workshops and surveys. Council member George Capps said he was satisfied with Gardner Design's plans to incorporate the community. Council member Brandi Baily encouraged the community to get involved with the project when the time comes.

"I'm excited that we're moving forward with this flag," said Baily. "I want to encourage citizens to get out and come to these meetings. This flag is for you guys and we need your input so that way it represents you the way you feel you should be represented."

In other business, the council:

•Proclaimed April 27 Arbor Day.

•Held a public hearing regarding the issuance of taxable industrial revenue bonds for the Apex Trucking project.

•Unanimously approved a resolution advising the issuance of taxable industrial revenue bonds for the purpose of financing the acquisition, construction and equipping of a commercial facility.

•Unanimously approved a resolution establishing a Storm Water Management Advisory Board.

•Unanimously approved an engineering agreement with the Baughman Company for the re-platting of High Ridge, second addition in the amount of $9,700.

Council member Ben Sauceda was absent. There was no executive session taken.